Miracle Shampoo Plus Keratin for Hair, 10 fl. oz. (Pack of 2)

It's a 10 is one of the few female-owned professional hair care brands in the world. The founder envisioned a line that would cater to everyone, delivering salon-quality results from a single bottle. Today, It's a 10 boasts cult-favorite products that help women and men across the globe look and feel their best.

The Miracle Shampoo Plus Keratin is a 10 oz. formula designed to strengthen hair when it's most vulnerable - while wet. This shampoo infuses moisture and keratin proteins during the cleansing process, leaving hair healthier with every wash. It's free of added sulfates, sodium chloride, and parabens, and is infused with keratin protein to help prevent breakage, preserve hair color, restore elasticity, and protect against sun damage and humidity.

This shampoo is suitable for everyday use and offers a range of benefits: ✓ Detangles, defrizzes, and adds shine ✓ Helps prevent split ends and stops hair breakage ✓ Helps restore hydration balance ✓ Provides UV protection, flat iron, and thermal styling protection ✓ Seals and protects hair color

What sets It's a 10 Miracle Shampoo apart is its essential conditioning for everyday use. The leave-in formula delivers softer, more manageable hair with each application. The keratin protein, the building block of hair, helps strengthen and guard against brittleness, making it ideal for hair that has undergone keratin or straightening treatments.

The shampoo is specifically formulated for natural, color-treated, or highlighted blonde hair. It addresses common challenges like brassiness, dullness, color fading, and dryness from over-processing and heat styling. For fine or limp hair, the lightweight formula provides intense performance without weighing down the hair.

To use the Miracle Shampoo, apply it to wet hair after using the Miracle Moisture Shampoo and Daily Conditioner, either before blow-drying or styling, or use it on dry hair as a styling spray to smooth flyaways and provide a soft, controlled finish. Alternatively, shampoo and condition the hair, towel-dry, and then spray the product all over, massaging it in with your fingers or combing through with a wide-toothed comb to detangle and add volume.

It's a 10 is also Leaping Bunny certified, meaning the brand is committed to using no animal testing and believes in research methods that are more effective, efficient, and ethically sound.

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