Miracle Shampoo Plus Keratin Unisex 2 oz

For everyday use, this shampoo delivers softer, more manageable hair with each and every use. The essential cleansing formula is designed to address the special needs of all hair types, including platinum blondes, ash blondes, and every blonde in between.

Keratin, the building block protein that makes up all hair, is infused into this shampoo to help build stronger hair and guard against brittleness. Ideal for hair that has had keratin and/or straightening treatments, the shampoo helps preserve hair color and improve vibrancy.

Silk proteins have been added to set the standards for smoothness, making hair as smooth as glass. This shampoo is excellent as a therapeutic treatment, yet light enough for daily use, providing intense moisture, clean hair in one wash, and soft, supple results.

The sulfate-free formula adds shine, provides UV, environmental, and thermal protection, and improves elasticity while reducing breakage. It also preserves hair color and improves vibrancy, hydrating, restoring, and sealing in moisture balance for cuticle strengthening.

For platinum blondes, ash blondes, and every blonde in between, the brightening shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. It's a 10 Tip/Directions recommend working the shampoo into a lather, focusing on the roots and scalp, and rinsing with warm water. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment.

Gently work the shampoo into the hair from scalp to ends, massaging to build a lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment.

For a more intense brightening effect, apply the shampoo to wet hair, massage in thoroughly, and leave it in for 60-90 seconds, depending on the desired degree of brightening. Rinse and follow with It's a 10's Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes.

With a 4.7 out of 5-star rating from 2,481 reviews, this shampoo is a customer favorite. The $32.93 price point makes it an affordable choice for everyday use. Compared to other options, it has a 4.7 out of 5-star rating from 2,827 reviews at $36.91, a 4.6 out of 5-star rating from 3,802 reviews at $15.65, and a 4.6 out of 5-star rating from 1,003 reviews at $43.14.

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